How do you compare the price of two different brands of breakfast cereal when one comes ina 375g box and the other in a 500g box?
EU law requires supermarkets to give you the "unitprice" of products – for example, how much they cost per kilo or per litre – to help make it easier for you to decide which one is best value for money. EU law also requires financial services companies to give you certain information in a standardised way. For example, loan companies and credit card companies have to tell you the annual percentage rate of interest you will have to pay – not just what the monthly repayments are.












